Online dating profile strategy

The mainstreaming of online dating is a revolution in progress, one that's blurring the boundaries between "real" and online relationships.

(AARP has joined this revolution, partnering with the online dating service How About We to launch AARP Dating in December 2012.) But the online-dating boom has also fueled an invisible epidemic.

She had a website for her business, was on Facebook, carried a smartphone.

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It could take months or years of dedicated persuasion to pull off a single sting. Technology has streamlined communication, given scammers powerful new tools of deceit and opened up a vast pool of potential victims.

Duane suggested they both fill out questionnaires listing not only their favorite foods and hobbies but also personality quirks and financial status. An impostor poses as a suitor, lures the victim into a romance, then loots his or her finances.

He also sent her a link to a song, pop star Marc Anthony's "I Need You." "It holds a message in it," he told her, "a message that delivers the exact way i feel for you." Amy clicked on the link to the song, a torrid ballad that ends with the singer begging his lover to marry him. In pre-digital times, romance scammers found their prey in the back pages of magazines, where fake personal ads snared vulnerable lonely hearts.

The picture — outdoor photo, big smile — was real, and recent.

And her pitch was straightforward: Looking for a life partner …

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